JUAN F. VILLARREAL - PROFESSIONAL EXPERIENCE
Senior Program Manager, O&M, Electric Power Research Institute (EPRI) - December 2016 - present - Leading a team engaged in developing technology in the areas of sensors, monitoring & diagnostics, digital worker technologies, analytics, cyber-security and advanced controls in support of operations and maintenance for thermal and renewable power generation.
Managing Director, Villarreal Energy LLC - October 2012 – 2016 - Villarreal Energy provides insights and innovative solutions to help energy clients grow market share and improve operations. Globally-driven, the team combines analytical rigor with deep industry knowledge and a profound understanding of the geopolitical landscape.
Vice President, International Business Operations, PIC GROUP, Inc. - March 2013 – March 2016 - Responsible for leading international operations, directing global strategy for growth and overseeing day-to-day operations in Latin America and Asia.
Director, Performance Excellence, Babcock & Wilcox - February 2011 – October 2012 - In charge of a new operations support group responsible for integrating Human Performance, EH&S, Training, Project Management, Lean Six Sigma, and Lessons Learned into a Performance Excellence program.
Director, Commercial Operations & Marketing, Babcock & Wilcox - November 2009 – January 2011 - In charge of developing the global commercial processes and marketing strategy for the B&W mPower Small Modular Reactor (SMR).
Director, Power Generation Segment, GE Sensing & Inspection, General Electric Company - March 2007 – October 2009 - Created new segment focused on solutions for improving efficiency and reliability for power plants (Nuclear, Gas, Coal) by integrating GE Energy power generation know-how with GE Sensing technology. Led strategy for maximizing GE Sensing and Inspection content across GE portfolio (power generation, aviation, oil & gas, transportation).
Director, Global Marketing & Commercial Operations Multi-Vendor Services, GE POWER - January 2004 – January 2007 - In charge of marketing and commercial operations for new $200 million GE Energy business. (Multi-OEM Services delivers service to power generation equipment manufactured by key GE competitors.) Full responsibility for developing strategy, offerings, product investments, marketing, commercial processes and strategic partnering. Leading and motivating global sales force. Competitive and market analysis feedback provided to sales and product development.
Regional Manager Latin America Contractual Services, GE POWER - 2000 – 2004 - Directed operations for $50 million power plant operations and maintenance business in Latin America. Delivering operations and maintenance services for power generation and Oil & Gas facilities under long-term contracts. Responsible for profit and loss, Environmental Health and Safety (EHS), Quality and professional development for over 140 employees.
General Manager, SIGEN JV, Santiago, Chile GE POWER - 1999 – 2000 - Set up $20 million joint venture with local utility to provide operations and maintenance services in Argentina and Chile. Startup of O&M joint venture with Chilean utility. Hired new operations team, contract negotiations, plant labor transition from customer to JV, Developed innovative O&M contracting & bonus incentive plans for challenging & demanding customer needs.
Regional Quality Director, Six Sigma, GE POWER - 1998 – 1999 - Leader for all GE Energy Services quality operations in Latin America. Directed initial roll out of Six Sigma program as part of global quality cultural change spearheaded by Jack Welch. Managed a team of three regional black belts. Trained and mentored over 100 sales personnel, field engineers and region technicians.
Regional Sales Manager Mexico, GE POWER - 1996 – 1998 - Sales leader for new power plants and services in Mexico. Promoted to Regional Manager to re-build the sales team in response to the Mexican power generation expansion program. Set up new team, hired from competition, improved communications infrastructure and tools. Obtained first gas turbine order in Mexico for heavy-duty industrial applications.
Nuclear Services Manager, Zurich, Switzerland, GE Nuclear Energy - 1992 – 1996 - Managed sales and customer service for nuclear plants in Switzerland. Re-hired to GE Nuclear to lead the customer service team for the best performing plan in the GE fleet.
Consulting Manager Software Systems, San Francisco, CA, Accenture - 1989 – 1992 - Pre- and post-sales consulting for manufacturing and logistics software for Fortune 500 companies.
Start-Up Test Engineer, GE Nuclear Energy - 1976 – 1979 San Jose, California Startup Testing and Operations Consulting for Nuclear Power Plants in the US and Europe.
EDUCATION & TRAINING
M.S. Mechanical Engineering
University of California Berkeley
B.S. Nuclear Engineering
Kansas State University
Harvard Business School
Negotiation and Strategic Decision Making
GE Nuclear Energy
Edison Engineering Training Program, SRO Certification Course
GE Crotonville
Commercial & Product Management , Manager Development Course
CERTIFICATIONS
Certified in Production and Inventory Management by APICS
Certified Master Black Belt, Six Sigma by GE
Project Management Professional, PMP
LANGUAGES
Spanish, Italian, Portuguese, German and English
Senior Program Manager, O&M, Electric Power Research Institute (EPRI) - December 2016 - present - Leading a team engaged in developing technology in the areas of sensors, monitoring & diagnostics, digital worker technologies, analytics, cyber-security and advanced controls in support of operations and maintenance for thermal and renewable power generation.
Managing Director, Villarreal Energy LLC - October 2012 – 2016 - Villarreal Energy provides insights and innovative solutions to help energy clients grow market share and improve operations. Globally-driven, the team combines analytical rigor with deep industry knowledge and a profound understanding of the geopolitical landscape.
Vice President, International Business Operations, PIC GROUP, Inc. - March 2013 – March 2016 - Responsible for leading international operations, directing global strategy for growth and overseeing day-to-day operations in Latin America and Asia.
Director, Performance Excellence, Babcock & Wilcox - February 2011 – October 2012 - In charge of a new operations support group responsible for integrating Human Performance, EH&S, Training, Project Management, Lean Six Sigma, and Lessons Learned into a Performance Excellence program.
Director, Commercial Operations & Marketing, Babcock & Wilcox - November 2009 – January 2011 - In charge of developing the global commercial processes and marketing strategy for the B&W mPower Small Modular Reactor (SMR).
Director, Power Generation Segment, GE Sensing & Inspection, General Electric Company - March 2007 – October 2009 - Created new segment focused on solutions for improving efficiency and reliability for power plants (Nuclear, Gas, Coal) by integrating GE Energy power generation know-how with GE Sensing technology. Led strategy for maximizing GE Sensing and Inspection content across GE portfolio (power generation, aviation, oil & gas, transportation).
Director, Global Marketing & Commercial Operations Multi-Vendor Services, GE POWER - January 2004 – January 2007 - In charge of marketing and commercial operations for new $200 million GE Energy business. (Multi-OEM Services delivers service to power generation equipment manufactured by key GE competitors.) Full responsibility for developing strategy, offerings, product investments, marketing, commercial processes and strategic partnering. Leading and motivating global sales force. Competitive and market analysis feedback provided to sales and product development.
Regional Manager Latin America Contractual Services, GE POWER - 2000 – 2004 - Directed operations for $50 million power plant operations and maintenance business in Latin America. Delivering operations and maintenance services for power generation and Oil & Gas facilities under long-term contracts. Responsible for profit and loss, Environmental Health and Safety (EHS), Quality and professional development for over 140 employees.
General Manager, SIGEN JV, Santiago, Chile GE POWER - 1999 – 2000 - Set up $20 million joint venture with local utility to provide operations and maintenance services in Argentina and Chile. Startup of O&M joint venture with Chilean utility. Hired new operations team, contract negotiations, plant labor transition from customer to JV, Developed innovative O&M contracting & bonus incentive plans for challenging & demanding customer needs.
Regional Quality Director, Six Sigma, GE POWER - 1998 – 1999 - Leader for all GE Energy Services quality operations in Latin America. Directed initial roll out of Six Sigma program as part of global quality cultural change spearheaded by Jack Welch. Managed a team of three regional black belts. Trained and mentored over 100 sales personnel, field engineers and region technicians.
Regional Sales Manager Mexico, GE POWER - 1996 – 1998 - Sales leader for new power plants and services in Mexico. Promoted to Regional Manager to re-build the sales team in response to the Mexican power generation expansion program. Set up new team, hired from competition, improved communications infrastructure and tools. Obtained first gas turbine order in Mexico for heavy-duty industrial applications.
Nuclear Services Manager, Zurich, Switzerland, GE Nuclear Energy - 1992 – 1996 - Managed sales and customer service for nuclear plants in Switzerland. Re-hired to GE Nuclear to lead the customer service team for the best performing plan in the GE fleet.
Consulting Manager Software Systems, San Francisco, CA, Accenture - 1989 – 1992 - Pre- and post-sales consulting for manufacturing and logistics software for Fortune 500 companies.
Start-Up Test Engineer, GE Nuclear Energy - 1976 – 1979 San Jose, California Startup Testing and Operations Consulting for Nuclear Power Plants in the US and Europe.
EDUCATION & TRAINING
M.S. Mechanical Engineering
University of California Berkeley
B.S. Nuclear Engineering
Kansas State University
Harvard Business School
Negotiation and Strategic Decision Making
GE Nuclear Energy
Edison Engineering Training Program, SRO Certification Course
GE Crotonville
Commercial & Product Management , Manager Development Course
CERTIFICATIONS
Certified in Production and Inventory Management by APICS
Certified Master Black Belt, Six Sigma by GE
Project Management Professional, PMP
LANGUAGES
Spanish, Italian, Portuguese, German and English